1. From supplier to partner

Brand loyalty starts with visibility and association.
The moment a professional painter or plasterer uses your tape, your logo is visible to other potential customers and users. Your brand is literally part of the job’s success. This is a far more direct and longer-lasting form of advertising than any online ad.
By building a private label on our proven ATS quality (for example with high-quality Washi rice paper), the user associates that top-level performance directly with your company name. Let the tape guarantee sharp lines and clean removal, and the customer will link that positive experience straight to your brand.

2. Exclusivity as a competitive advantage

Customers look for unique products the competition can’t offer.
When you introduce a unique Private Label line, you remove yourself from the head-to-head price battle over branded products. Your product can’t be compared to a competitor’s standard tape, because it carries your brand and gives the user a proven quality experience.
You set the balance between price and performance yourself. Together with ATS you develop the exact tape your customers need (for example an Allround Washi or a PVC tape), meeting their needs perfectly without compromising on quality.

3. The brand experience & repeat purchases

The painter or plasterer judges the quality of the tape the moment it’s removed. If your Private Label tape leaves no adhesive residue and pulls no paint, that moment becomes a positive reinforcement of your brand name. It prevents frustration and saves the professional valuable time, resulting in a positive feedback loop.
By guaranteeing consistent quality through your own brand, the customer has no reason left to buy the product from your competitors. The routine of repetition becomes ingrained: job -> need for tape -> your brand. Private label makes your brand the standard in the professional’s toolbox.

Turn your tape into a brand ambassador

Private Label tape is a strategic investment in your brand loyalty. It transforms a necessary consumable into a powerful, tangible brand ambassador that helps the professional succeed.
Ready to turn your tape into a strong marketing tool? Get in touch with the experts at ATS and discuss the options for your Custom Washi tape or other Private Label tapes.